Founder notes

What building and marketing Sitewell has actually looked like so far.

These are practical write-ups from my own experiments with Sitewell, including what did not work. If you are trying to grow a software product while still delivering client work, you will probably recognise some of this.

Why I built Sitewell

The problems I kept hitting while managing client websites, why traditional maintenance and SEO workflows felt inefficient, and the product direction I wanted instead.