Can AI really manage and improve a business website?
A practical look at where AI is genuinely useful for website operations, where human judgement still matters, and how I think businesses should approach the balance.
From my notebook
Things I’m figuring out
Notes on building products, trying things, and learning as I go.
How I am building automated website optimisation into Sitewell
An honest breakdown of the product and technical trade-offs behind automation, including where consistency, trust, and human review are non-negotiable.
Laravel Page Editor: editing page content without a full CMS
Why I released Laravel Page Editor, where it fits, and why on-page edits can be a better answer than building an admin system from scratch.
Why I am trying to grow Sitewell through SEO
A practical look at why I have shifted effort away from cold outreach, what I plan to measure, and why inbound demand is the product test that matters most.
Why I built Sitewell
The problems I kept hitting while managing client websites, why traditional maintenance and SEO workflows felt inefficient, and the product direction I wanted instead.
What happened after 500 cold emails
A blunt breakdown of response quality, pricing pushback, and why I paused cold outreach to focus more on organic acquisition.